Hits Files Pages Visits Sites Data (KBytes)
Hits represent the total number of requests made to the server during the given time period (month, day, hour etc).
Files represent the total number of hits (requests) that actually resulted in something being sent back to the user. Not all hits will send data, such as 404-Not Found requests and requests for pages that are already in the browsers cache.
Sites is the number of unique IP addresses/hostnames that made requests to the server. Note that many users can appear to come from a single site, and they can also appear to come from many IP addresses so it should be used simply as a rough gauge as to the number of visitors to the web site server.
Visits occur when some remote site makes a request for a page on the web site server for the first time. As long as the same site keeps making requests within a given timeout period, they will all be considered part of the same Visit. If the site makes a request to the web site server, and the length of time since the last request is greater than the specified timeout period (default is 30 minutes), a new Visit is started and counted, and the sequence repeats. Since only pages will trigger a visit, remote sites that link to graphic and other non- page URLs will not be counted in the visit totals, reducing the number of false visits.
Pages are those URLs that would be considered the actual page being requested, and not all of the individual items that make it up (such as graphics and audio clips). Sometimes called metric page views or page impressions.
Data : A KByte (KB) is 1024 bytes (1 Kilobyte). Used to show the amount of data that was transfered between the web site server and the remote machine, based on the data found in the server log.
A Site is a remote machine that makes requests to the web site server, and is based on the remote machines IP Address/Hostname.
URL – Uniform Resource Locator. All requests made to a web server need to request something. A URL is that something, and represents an object somewhere on your server, that is accessable to the remote user, or results in an error (ie: 404 – Not found). URLs can be of any type (HTML, Audio, Graphics, etc…).